How to integrate local national culture into packa

2022-09-27
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How to integrate the local national culture into the packaging design

only the national is the world. When foreigners come to China, they want to see things with Chinese characteristics. Go to Beijing to see the Forbidden City and the Great Wall, go to Xi'an to see the ancient city wall and Terra Cotta Warriors, and go to Suzhou to see Suzhou gardens; Chinese people go to foreign countries, too. To go to Japan, you need to see Mount Fuji, to Egypt, you need to see the pyramids, and to France, you naturally need to see the Eiffel Tower. Therefore, nationality and local characteristics are the hot spots to attract people's attention. If modern packaging design products have unique national characteristics, they will be more favored and recognized by consumers

throughout the world, the development of packaging design is related to the cultural and economic background of each country. British packaging design pays more attention to the heritage of British citizens' consumption culture. German packaging design is influenced by its rigorous philosophical way of thinking and is rich in the traditional characteristics of rational design. French packaging design presents a feature that integrates design and artistic spirit. Facing the rapid economic development, Japanese packaging design integrates a large number of traditional Japanese visual factors and reflects the sense of the times. Its packaging design occupies a very important position in the field of packaging design in the world

Japan was widely influenced by Chinese culture in history, and then gradually developed its own national style, which is well reflected in its packaging design. After the Meiji restoration movement, Japan opened its door to various foreign art schools, 6 When the specimen breaks, the thought of shutdown design was introduced into Japan in an all-round way. Art Nouveau movement, Bauhaus design concept and other modern art have a far-reaching impact on Japanese design. Between tradition and modernity, East and West, Japan has explored a Japanese style modern packaging road. After a long time of accumulation and refinement, Japanese traditional packaging culture has reached a very simple and concise level, forming a unique aesthetic standard. For example, for pure rice wine packed with straw, the flexibility of straw provides necessary protection for glass, which shows the mellowness of rice wine. In the handle woven by two straw ropes, there are also about ten grains of rice that have not been stripped carefully, indicating 100% grain composition. In addition, the poster of imitation Song Dynasty version posted on the packaging grass adds to the brewing history of rice wine, and makes the whole packaging integrate into a cultural atmosphere. There are also eggs packed with straw. Here, straw not only gives eggs strong protection, but also presents the freshness of eggs

it can be seen that the biggest feature of Japanese packaging design is to emphasize the importance of exploring and carrying forward the traditional design style while learning from and absorbing foreign advanced design concepts. Traditional design coexists with modern design, emphasizing both national tradition and modern civilization

the development of China's five thousand year civilization, whether it is court art or folk art, has accumulated artistic forms of large and equipped with corresponding pendulum through the creative practice of painters, artists, artisans and people of all ages. After a long history of refining, Chinese national culture and art have gradually formed various graphics and decorations with typical cultural connotation, reflecting the survival concept and aesthetic interest of the whole nation, It is a great legacy left by history. Chinese folk traditional cultural elements include calligraphy, such as regular script, official script, cursive script, etc; New Year pictures, such as Tianjin willow youth paintings, Suzhou Taohuawu New Year pictures, etc; Other art forms, such as carving, batik, tie dyeing, etc. These are the source of modern packaging design, which is very helpful for us to design packaging with Chinese characteristics

in Chinese traditional packaging design, good tea packaging design well reflects China's national traditional culture. China is the hometown of tea and the birthplace of tea trees in the world. Tea, which upholds the pure spirit of heaven and earth, can give people a moment of leisure in the complex world, so it is deeply appreciated by scholars and writers, and is often expressed in the form of paintings, poems, songs and so on. Now, many good tea packaging designs make full use of traditional Chinese painting, a splendid cultural treasure of the Chinese nation, such as the packaging of Wenshan tea, whose graphics are like the freehand brushwork in traditional Chinese painting, that is, taking the continuous tea mountains in Wenshan area as the material, one stroke is replaced by another, which is too simple to be simpler, but it is wonderful, vivid and natural. Tea culture is also inextricably linked with Chinese characters. Therefore, it is appropriate to use calligraphy font as the visual element of tea packaging design. For example, Lipton black tea, an international brand tea, is a Chinese flavor tea in the newly launched tea packaging series. In order to fully reflect Lipton's international image, without causing Lipton to feel out of tune with Chinese tea, tea leisure is specially used as a sub brand name, And its name is written with a brush, which is very Oriental and deeply appreciated by people from both East and West

with the increasingly frequent international exchanges, the interaction of politics, economy and culture is increasingly strengthened, and the packaging design also affects each other in terms of design concept and design method. Therefore, the perfect design should not only have traditional characteristics, but also pay attention to the sense of the times in the new era. China's entry into the WTO also marks that a large number of Chinese products will go to the international market, which requires our packaging design not only to maintain the traditional characteristics and personality of this national bulletproof material used by RCS company on the rigid plates of amurtm 3600 and 3610 models, but also to conform to the aesthetic psychology of different countries and nations. Therefore, in the practical application of these traditional folk elements, we should not be satisfied with simply copying, but should learn from and absorb its expression methods and modeling characteristics, which mainly have the following four characteristics: 1. On the basis of system, combined with the characteristics of goods, and integrated into the modern atmosphere, so that the design has both national characteristics and sense of the times

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